The Settings & Privacy screen (Admin → Settings & Privacy) is organised into tabs. Most defaults are sensible out of the box — these are the levers when you want to tune behaviour.

⚙ General

• Admin bar — show live traffic stats (today's views, online now, top post, quick links) in the WordPress admin bar.
• Features — switch off any module you don't need; its admin pages, tracking and background tasks then stop loading entirely, keeping the plugin lean. Core analytics (views, reports, visitors, referrers, devices, geography) are always on.

🛡 Privacy & Data

• Returning-visitor cookie (greenorb_statistics_visitor) — the only cookie GreenOrb Statistics sets, and you can turn it off entirely.

  • On: a first-party cookie holding a random ID recognises returning visitors across months and IP changes, giving you accurate unique-visitor counts and a true new-vs-returning split. It is only set once the visitor grants statistics consent.
  • Off: no cookie is ever set. Visitors are identified by a monthly-rotating privacy hash instead, so returning visitors can't be recognised across months and unique counts are less precise — but the plugin has zero cookie footprint, and needs no cookie-consent banner of its own.

  What you give up by switching it off. The hash changes on the 1st of each month, so anything that depends on recognising the same person over time gets weaker: new-vs-returning visitors, visitor loyalty, and the time-from-first-cart-to-purchase figure on the WooCommerce Insights page will all lean toward "new". Two things are not affected: totals like views, sessions and revenue are unchanged, and WooCommerce New vs Returning customers (and lifetime value) keep working, because orders are matched on a stable customer identity derived from the account or billing email rather than the browser.

  The same caveat applies, more strongly, to anonymous mode (Privacy & Data): that gives every visit a fresh random identity, so returning-visitor detection is switched off entirely by design.

• Consent mode — Anonymous (default: count visitors cookielessly until they consent, then add the returning-visitor cookie) or Strict (record nothing until consent).

• IP anonymization and Do Not Track handling.

• Data retention — how long raw visit data is kept (default 365 days). Never-pruned monthly roll-ups keep your Year-on-Year history intact regardless.

Using a cookie banner? Check the bridge

If you run a consent plugin — Complianz, CookieYes, Cookiebot, Borlabs and others — there's one dependency worth knowing about, because it catches most people out.

Consent plugins don't talk to analytics plugins directly. They publish the visitor's choice through a small, free plugin called WP Consent API, which acts as the bridge. GreenOrb Statistics reads that bridge.

None of the major consent plugins install it for you, and most don't mention it. If it's missing, your banner still blocks its own scripts, but GreenOrb Statistics never learns whether the visitor accepted or declined — so it assumes consent, sets the returning-visitor cookie either way, and the Consent mode setting above has no effect.

The fix takes a minute and needs no configuration:

1. Plugins → Add New, search for WP Consent API, install and activate it.
2. That's it. Your consent plugin publishes to it automatically, and GreenOrb Statistics starts honouring real consent decisions immediately.

Or take the other route: switch the returning-visitor cookie off (above). GreenOrb Statistics then sets no cookies at all, so there is nothing for the banner to gate — the problem disappears rather than being fixed. The trade-off is the one described under that setting: your totals are unchanged, but recognising the same visitor across months gets weaker. Installing the bridge keeps both.

GreenOrb Statistics detects this situation and warns you in the admin, so you don't have to remember to check.

🤖 Bot Filtering

• Sensitivity preset (e.g. Standard / Strict) — controls the bot-detection layers (Matomo signature list, headless/automation detection, empty-UA check).
• Rate limit and daily hit cap per IP to drop abusive traffic.
• Exclude IPs — specific addresses to never track.
• Keep the bot signature list up to date automatically — off by default. Bot detection works out of the box using the signature list bundled with the plugin. Tick this and the site checks jsDelivr once a week for a newer copy of the Matomo list; leave it unticked and you can press Refresh now whenever you like instead. Either way the choice is yours — nothing is fetched until you ask for it. See External services.
• Behavioural flagging (automatic) — a daily scan catches the bots that pass every filter above: automated browsers running real Chrome on rotating IPs. A visitor with many sessions on a single page and zero interaction events (no scrolls, clicks, downloads or plays) is badged 🤖 Suspected bot on the Visitors screens. Flag-only: nothing is excluded or deleted, and the badge clears itself if the visitor ever starts interacting. The verdict is yours — a flagged visitor's profile offers ✅ Not a bot (never flag again) and 🗑 Delete this visitor's data (erase + recalculate totals, optionally block the identity from future tracking); see Visitors → Dealing with a flagged visitor.

📈 Tracking

• View cooldown, excluded user roles (e.g. don't track admins), click-tracking selectors, SPA/pushState tracking, and related options.

🔐 Data & Access

• Which roles/capabilities can view analytics, CSV export, and GDPR erasure tools (erase a visitor's data by IP).

🌍 Geography

• Detection method — Cloudflare country header, the free DB-IP Lite database (no key), or MaxMind GeoLite2.
• City detection toggle (more detail, but increases how identifiable a visitor is — country-only is the privacy-minimising choice).
• Download the database — DB-IP Lite is not fetched automatically. Either choose it during the setup wizard, or press the download button here. Until you do, location stays unresolved and no request leaves your server. If your host blocks outbound connections, download the file elsewhere and use Manual Upload on the same screen.
• Keep the geolocation database up to date automatically — off by default. DB-IP publishes a new edition monthly; tick this to check weekly for a newer one, or leave it off and refresh by hand. See External services.

🩺 Diagnostics

• Plugin status, environment checks, the AI-abilities/MCP status, and the internal error log.

🤖 AI Assistant

• Enable the assistant, pick a provider (Claude / ChatGPT / Gemini), enter the API key (or define it in wp-config.php), choose a model, and toggle the weekly-summary email. See Ask AI.
• API key security: saved keys are encrypted at rest, masked, never sent to the browser, never logged, and can be cleared with the "clear it" checkbox — or defined as a wp-config.php constant to keep them out of the database entirely. See Ask AI → Your API key is kept secure.

🛒 WooCommerce

• Store-specific options, including whether to track admin/shop-manager orders (off by default so your test orders don't skew revenue).

External services

Your analytics data lives in your own WordPress database and visitor data is never sent anywhere. The plugin does contact a few third parties, but only for specific jobs, and none of them run on activation — each is either something you switch on or a button you press.

Service	What it's for	When it happens
jsDelivr	Fetching the Matomo bot list and the DB-IP Lite database	Only when you enable one of the weekly update toggles, press a Download button, or pick DB-IP in the wizard. Sends your server's IP and a plugin User-Agent — nothing else.
DB-IP	The free geolocation database	The one-off download above. Lookups then run on your own server; visitor IPs are never sent to DB-IP.
MaxMind	Alternative geolocation database	Only if you enter a MaxMind licence key. Lookups stay local.
YouTube	Media-play tracking and video titles	Only on pages that embed a YouTube video. The title is looked up once per video.
SoundCloud	Media-play tracking and track titles	Only on pages that embed a SoundCloud player.

If your site embeds no YouTube or SoundCloud players and you leave both update toggles off, the plugin makes no outbound requests at all.

Full details, including terms and privacy-policy links for each service, are in the plugin's readme under External services.

Next: At a glance: outside the plugin's menu →