Green Orb Web Design

Discovery and Requirements Gathering

The Discovery and Requirements Gathering phase is the foundation of the web design process. It ensures that we have a comprehensive understanding of your business, goals, target audience, and specific website needs. This phase involves several key activities to gather all the necessary information before moving on to the design and development stages.

1. Initial Consultation

To establish a clear understanding of your business, project goals, and expectations for the website.

• Kickoff Meeting: Conducting an initial meeting (either in-person or virtual) to outline the project scope, and discuss high-level objectives.
• Project Goals: Identifying the primary goals of the website, such as increasing sales, generating leads, enhancing brand awareness, or providing information.
• Business Overview: Understanding your business model, products or services, unique selling propositions (USPs), and market positioning.

2. Questionnaire/Survey

To gather detailed information about your business, target audience, competitors, and design preferences.

Comprehensive Questionnaire:
Providing a detailed questionnaire to capture critical information, including:

Follow-Up Questions: Clarifying any ambiguities or gathering additional details based on questionnaire responses.

3. Existing Site Audit

To evaluate the current website (if applicable) to understand its strengths, weaknesses, and areas for improvement.

• Content Audit: Reviewing the existing content to assess its quality, relevance, and alignment with business goals. This includes analyzing text, images, videos, and other media.
• Technical Audit: Evaluating the technical aspects of the current website, including its performance, security, and mobile responsiveness.
• SEO Audit: Assessing the current SEO performance to identify any issues and opportunities for improvement.
• User Experience (UX) Audit: Analyzing the current user experience to identify pain points, navigation issues, and usability problems.

4. Market and Competitor Analysis

To understand the competitive landscape and identify opportunities for differentiation.

• Market Research: Conducting market research to identify trends, customer preferences, and industry best practices.
• Competitor Analysis: Analyzing competitors’ websites to understand their strengths and weaknesses, as well as to identify opportunities for differentiation.

5. Defining Functional Requirements

To outline the specific features and functionalities that the website must include:

• Feature List: Compiling a detailed list of required features and functionalities, such as contact forms, e-commerce capabilities and third-party integrations.
• Prioritization: Prioritizing features based on their importance to business goals and user needs.
• Technical Specifications: Defining technical requirements, including platform preferences, hosting needs, and security measures.

6. Scope and Timeline Definition

To establish a clear project scope, deliverables, and timeline.

• Project Scope Document: Creating a document that outlines the project scope, including key deliverables, milestones, and boundaries.
• Timeline and Milestones: Developing a project timeline that includes key milestones, deadlines, and dependencies.
• Resource Allocation: Identifying and allocating the necessary resources.

Deliverables

By the end of the Discovery and Requirements Gathering phase, you will have:

• A detailed project goals and objectives document.
• Completed questionnaires and surveys with comprehensive business insights.
• A thorough audit report of the existing website (if applicable).
• Market and competitor analysis report
• A prioritized list of functional requirements and technical specifications.
• A clearly defined project scope and timeline.