Green Orb Web Design

Swim Spas Scotland

Project Overview

Objectives

• Showcase Products: Highlight Endless Pools and Fastlane products with detailed descriptions and visuals.
• User Experience: Create an intuitive navigation system to explore different models and accessories.
• E-commerce Integration: Enable online purchases of chemicals, filters, and accessories.
• Brand Presentation: Ensure the site reflects the high quality and innovative nature of Swim Spas Scotland.

Key Interactions

1. Initial Consultation

Discussion Points:

• Company goals and target audience.
• Key products and features to highlight.
• Desired user actions (e.g., contacting office, booking appointments, purchasing products).

Outcomes:

• Identified primary user journeys.
• Established design aesthetics aligning with the brand’s premium market position.

2. Design Phase

Wireframes and Mockups:

• Developed wireframes focusing on user flow and product showcasing.
• Created high-fidelity mockups incorporating brand colors, fonts, and imagery.

Client Feedback:

• Iterative design reviews to ensure alignment with client vision.
• Adjustments based on usability testing and client preferences.

3. Development Phase

Front-End Development:

• HTML, CSS, and JavaScript for responsive design and interactive elements.
• Integrated high-quality images and videos to demonstrate product features.

Back-End Development:

• WordPress CMS for easy content updates.
• Implemented e-commerce functionalities with secure payment gateways through second website.

4. Testing and Launch

Usability Testing:

• Conducted extensive testing to ensure seamless user experience across devices.
• Ensured fast load times and optimized performance.

Final Adjustments:

• Fine-tuned based on beta testing feedback.
• Prepared for launch with a comprehensive QA process.

5. Post-Launch Support

Training:

• Provided client training for WordPress CMS.

Maintenance:

• Ongoing support for updates and troubleshooting.

Results

• Enhanced Online Presence: Increased user engagement with detailed product pages and interactive features.
• Streamlined User Experience: Easy navigation and clear calls-to-action leading to higher conversion rates.
• Improved Sales and Appointments: Integrated e-commerce and booking systems boosted sales and showroom visits.