This is a very interesting article which explains how to send scheduled emails to WooCommerce customers based on their product purchases. It explores various tools and techniques for email automation, highlighting their strengths and limitations. The guide focuses on both offsite solutions and onsite plugins, as well as custom coding options for advanced users.

Summary

Performance Considerations and Trade-Offs: The article emphasizes the trade-offs between different approaches, noting that onsite solutions can impact performance, especially for larger stores. It suggests that smaller shops may benefit from plugins like MailPoet, while larger stores or those needing long-term scalability should consider offsite tools or custom coding.

Offsite Tools for Automation: Klaviyo and Metorik Engage are recommended offsite tools for sending automated emails. Klaviyo supports triggered email flows based on purchases, while Metorik Engage specializes in WooCommerce analytics and automation, though it lacks precise scheduling features for future dates.

Onsite Plugins and Custom Solutions: MailPoet is highlighted as a viable onsite solution for WooCommerce-triggered emails, though it may increase database usage. For more control, custom PHP coding using WooCommerce hooks and wp_schedule_event can create tailored email schedules, providing flexibility without relying on third-party plugins.

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