How to add UTM parameters to your Black Friday emails, social posts and ads, with a simple naming plan, so your statistics show which link brought each visit and sale.

Sudden website traffic from China or Singapore is usually bots on cloud servers, not new customers. How to spot them, and how to count only real visitors.

Looking for Google Analytics alternatives for WordPress? Six plugins that keep visitor data in your own database, compared fairly: cookies, bots, what’s free.

Looking for an Independent Analytics alternative? See what GreenOrb Statistics gives you free, how each plugin handles bots, and its Ask AI assistant.

Bot traffic now outnumbers people on the web. Learn five signs you can check in any analytics tool, and how GreenOrb Statistics filters and flags bots.

WooCommerce Analytics knows your net sales. It can’t tell you where checkouts break, whether shoppers were people, or what came before the sale.