The Broken Pages report surfaces 404 (page-not-found) errors your visitors hit — so you can fix dead links and bad redirects. Open it from Behaviour → Broken Pages.

Headline cards

• Total 404 Hits — how many not-found pages were served.
• Affected Visitors — how many people hit them.
• Unique Broken URLs — the number of distinct dead URLs.

A clean report (all zeros, as shown) means no broken pages were hit in the period — good news.

The table

When 404s occur, a table lists each broken URL with its hit count, affected visitors, and (where available) the referrer that linked to it — so you can tell whether the bad link is on your own site or an external one pointing at you.

How 404 tracking works

404 tracking fires automatically from WordPress 404 template pages. Make sure your theme extends the standard WordPress template hierarchy.

No setup is required for standard themes.

Tips

• A broken URL with a referrer from your own site means an internal link needs fixing.
• A broken URL with external referrers or search traffic is a candidate for a 301 redirect to the closest live page — you'll recover that traffic.

Next: Core Web Vitals →