Entry & exit pages
Documentation
This screen shows where visits begin (entry/landing pages) and where they
end (exit pages). Open it from Traffic β Entry & Exit.
Headline cards
- Top Entry Page β the page that started the most sessions (your biggest
"front door"). - Highest Exit Rate β the page visitors most often leave from, with its exit
percentage. - Total Sessions and Bounce Rate for context.
How to read it
The plugin spells this out on the page itself:
Entry pages show where sessions begin β high entry counts mean strong SEO or
direct traffic to that page. Exit pages show where sessions end β a high exit
rate on a content page may indicate visitors found what they needed, or that the
page needs a stronger call to action or internal link. Single-page sessions
(bounces) count as both entry and exit for the same page.
The two tables
- Top Entry Pages β ranked by sessions started, with each page's share of all
entries. - Top Exit Pages β ranked by exits, with each page's exit rate.
Click any page to open its detail.
What to do with it
- A high exit rate on a checkout or pricing page is worth investigating β see
the WooCommerce funnel. - A high exit rate on an article isn't necessarily bad (they may have finished
reading) β check engaged time on that page before acting. - Strong entry pages are your best SEO assets; make sure they guide visitors
onward with clear internal links.
Next: Journeys β