Green Orb Web Design

The Reports screen is your detailed traffic view — headline numbers for the
period, period-over-period comparison, a day-by-day chart, and then a long stack
of analysis panels covering content, acquisition and behaviour. Open it from
Traffic → Reports, the Reports sidebar item, or Full traffic report →
on the dashboard.

Like the Overview, the whole page is yours to arrange: ⚙ Customize Layout
reorders, resizes and hides any panel, per user.

Choosing a date range

The range bar near the top drives the whole page:

• Quick buttons: Today, Last 7 days, Last 30 days, Last 90 days.
• Last N days — type any number of days.
• From / To — a custom start and end date, then Apply.
• vs Previous period — every metric and the chart compare against the
  immediately preceding period of equal length, so you always see whether you're
  up or down.

The metric cards

Cards are grouped so related numbers sit together:

• Traffic — Total Views, Unique Visitors, New Visitors (with returning shown
  underneath).
• Sources & Devices — Referral Views, Direct Traffic, Mobile %.
• Engagement — Sessions, Bounce Rate (lower is better), Views / Session, and
  Average Session duration (higher is better — this is real engaged time; see
  Understanding your metrics).

Each card shows its change vs. the previous period and a Details → link that
drills into the matching report.

Views & Unique Visitors Over Time

The chart plots total views and unique visitors per day across the range. Tick
Show Prev. period to overlay the previous period as dashed lines — handy for
spotting growth or seasonality at a glance. ⬇ Export CSV downloads the
chart's underlying day-by-day data, ready for a spreadsheet or sharing.

Pick a single-day range — Today, or any one custom date — and the chart
switches to hour-by-hour, with the previous day overlaid for comparison (a
day-by-day chart of one day would be a single dot). Every trend chart in the
plugin does the same.

The report panels

Below the chart, the Reports page stacks focused panels. They fall into three
families — content, acquisition, and engagement — and every table follows the
same conventions: click a column header to sort (click again to flip),
titles link to the live page, View → opens the matching detail report, and a
Trend column compares each item against the previous period ("New" means it
had no traffic before).

What your visitors read

• 🎵 Top Played Tracks and ⬇️ Top Downloads — your most-played audio and
  most-downloaded files for the period, with play/download counts and unique
  listeners. These only appear on sites with tracked media (see
  Media).
• Top 10 Posts / Top Pages / Top Products — one ranked table per content
  type, each row with views, visitors, trend and average engaged time.
• ✍️ Top Authors — traffic per writer on multi-author sites, linking to each
  author's own report (see Content reports).
• 🗂 Top 10 Categories and 🏷 Top 10 Tags — traffic aggregated by
  taxonomy, so you can see which topics pull visitors, not just which posts.
  Custom taxonomies get their own panels automatically.

Where they came from

• 🎯 Campaign Attribution (UTM) — every unique source / medium / campaign
  combination that brought tagged traffic, with visits and visitors per
  combination. This is where your newsletter, social and ad campaigns become
  comparable.
• 🔍 Top On-Site Search Terms — what visitors typed into your site's own
  search box: your readers telling you what they couldn't find.
• 🔗 Top Outbound Destinations — the external sites visitors leave to, via
  tracked outbound clicks.
• 💰 Top Affiliate Links — clicks on your affiliate paths (see the
  affiliate settings), with unique-visitor counts. This counts cloaked,
  same-domain links only (e.g. /recommends/…), matched on the URL path.
  An ordinary external link with an affiliate ID in the query string — such as
  ?a_aid=… — is recorded as an outbound click instead; to measure those,
  see narrowing an event goal to one specific link.
• 👆 Top Tracked Clicks — clicks on any element you've marked with
  data-greenorb-track or matched with a CSS selector under Settings → Tracking. This panel is the site-wide total. The same clicks also appear against the individual people who made them, as 👆 chips on the session and visitor timelines.

How they behaved

• 📜 Scroll Depth Funnel — how far visitors scroll through your pages, as a
  funnel of 25% / 50% / 75% / 100% milestones. A visitor who reached 75% is
  also counted at 25% and 50%, and the insight line tells you what share of
  engaged visitors read to the bottom.

• ⏰ Busiest Hour of Day and 📅 Busiest Day of Week — when your audience
  actually arrives (server local time). Use these to time publishing and
  promotions.

• 📊 Session Depth — how many pages visitors view per session, banded.
• ⏱ Session Duration — session lengths, banded from seconds to long reads.
• 🚪 Entry Page Bounce Rates — for each landing page: sessions, bounces and
  bounce rate, with an engagement bar. This is the "which pages lose visitors
  immediately?" table — fully sortable, so one click ranks your worst (or best)
  entries.

• 🏆 Visitor Loyalty — visitors segmented by lifetime session count, from
  first-timers to your regulars.
• 🎵 Media Conversion — the share of sessions that included a play or a
  download; the engagement metric that matters most on a music or media site.

📌 Chart Annotations

Mark real-world events — "Published new album", "Price changed", "Google
algorithm update" — with a date, note and colour. Annotations appear on your
date-based charts so traffic changes can be read against what actually
happened. Add them here or on the fly as you spot things.

Tips

• The reminder under the cards — average duration reflects only sessions with a
  measured activity beacon — is why engagement averages stay realistic even when
  bots inflate raw session counts.
• Use ⚙ Customize Layout to hide metric groups you don't track, and the
  width buttons to pair small panels side by side.
• CSV export on this page covers the day-by-day chart data; several panels also
  have their own exports on their detail pages.

Next: Visitors →